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Understanding the value of white gold

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White gold, a precious alloy prized for its brilliance and durability, appeals to many jewelry lovers. To understand its value, it is essential to examine its characteristics, price fluctuations, and how to buy it.


What is white gold?

White gold is made from an alloy of fine gold with other metals that give it its white to gray color. It can be palladium, silver, or a mixture of silver, copper, and zinc.

In all cases, as with yellow and rose gold, the carat weight depends on the proportion of fine gold in the alloy. An 18-karat white gold piece of jewelry contains 75% fine gold.

A rhodium or platinum plating is applied to accentuate the whiteness of the alloy. Not to be confused with gold-plated!


The Price of White Gold

More expensive than silver and less expensive than platinum, white gold jewelry is a popular alternative for lovers of cool-toned jewelry.

The value of the gold in an 18-carat white gold ring is the same as that of the gold used in a yellow gold ring of the same carat weight. It fluctuates depending on the price of fine gold.

The price of white gold jewelry, however, can vary depending on the alloys and methods used to achieve its whiteness: a gold and silver alloy is more expensive than a gold and palladium alloy. Rhodium plating also comes at an additional cost.


White Gold Over Time

Invented in the early 19th century, white gold is now more popular than yellow gold and rose gold for purchasing jewelry, particularly engagement rings.

While the price of white gold follows the trend of gold prices, which have been rising for several years, it can also be valued for its aesthetics, color, strength, and resistance to oxidation.

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White Gold and Other Materials

White gold pairs particularly well with the brilliance of diamonds. This is why it is popular as an engagement ring. It can also be paired with yellow and rose gold for a two-tone or even three-tone effect, like the iconic Trinity ring by Cartier.


Buying White Gold

• Have your white gold appraised

Rhodium-plated gold is difficult to distinguish from rhodium-plated silver due to the absence of a hallmark. Hiring expert jewelers to appraise your white gold jewelry is the best solution. A gemological appraisal will be necessary if the jewelry is set with stones.

• Pre-sale advice

Before selling a white gold piece, clean it with mild soap to present it in its best light, and have any necessary repairs carried out. Gather certificates of authenticity, warranty documents, or proof of purchase.

• Preferred contacts

Choose a secure and reliable repurchase channel, whether physical or online. Check the guarantees provided regarding valuation, speed, and payment methods.


Recognized professionals in the appraisal, purchase, and sale of pre-owned jewelry, Gemme jewelry stores offers you their expertise in gemology and jewelry art history. Entrust us with your 18-karat white gold jewelry for appraisal and benefit from an immediate repurchase offer!